On December 13, 2007 Purple Beverage Company, Inc., the producer of PURPLE, a new beverage that combines the power of the planet’s most powerful antioxidant-rich fruits, announced it has closed its previously announced private offering in which it raised $3,015,000 in gross proceeds. In connection with the financing, Purple issued 6,030,000 shares of its common stock for a per share purchase price of $.50, and issued warrants (exercisable at $2.00 per share) to purchase 6,030,000 shares of its common stock. Purple intends to use the net proceeds for general corporate purposes and working capital.

Neither the shares of common stock, the warrants sold to the investors, nor the shares of common stock to be issued upon exercise of the warrants have been registered under the Securities Act of 1933. Accordingly, these shares and warrants may not be offered or sold in the United States, except pursuant to an effective registration statement or an applicable exemption from the registration requirements of the Securities Act. This press release shall not constitute an offer to sell or the solicitation of an offer to buy the common stock, warrants or common stock to be issued upon exercise of the warrants. The private placement was made by the Company through Palladium Capital Advisors, LLC, and any opportunity to participate in the private placement was available to a very limited group of accredited investors. This press release is being issued pursuant to and in accordance with Rule 135c under the Securities Act.